Though marketing has it’s role when it comes to a lot of viral videos, over 417,000 hits in 3 days time is still not something to sniff at.

Michael Jackson’s ‘This Is It’ Tribute DVD is to be released tomorrow, and this promotional video is being advertised on YouTube’s front page at the moment.

It features the Filipino, Philippines “Dancing Inmates” from Cebu Provincial Detention and Rehabilitation Center (CPDRC). A maximum security prison, where the inmates were treated to a visit by Michael Jackson’s long-time choreographer Travis Payne and dancers Daniel Celebre and Dres Reid to learn performances from THIS IS IT. (Posted by @SonyPicturesDVD)

Enjoy!